Target Hosts Late-Night DVD Release Event for “Twilight Saga” Fans
Event features an exclusive first-look at scenes from the upcoming final movie and chance to score a real prop flower from the famed wedding scene
MINNEAPOLIS (Jan. 17, 2011) —Target Corporation (NYSE:TGT) announced that nearly 500 stores across the country will extend store hours to host a release event for Summit Entertainment’s “The Twilight Saga: Breaking Dawn – Part 1” available on DVD and Blu-ray. Beginning at 11 p.m. on Feb. 10, fans will be shown an exclusive, world premiere scene from the fifth and final film, Breaking Dawn – Part 2. Then, at midnight, fans can purchase the Target exclusive Breaking Dawn – Part 1 DVD Limited Collector’s Edition that includes an authentic prop flower from the wedding scene beautifully encased in an acrylic keepsake. The special edition DVD and Blu-ray will also be available.
“We’re making Target the Twilight Saga destination this February,” said John Butcher, vice president of entertainment, Target. “By extending our store hours, fans will not only get their hands on the exclusive merchandise first, but they’ll also get an exciting sneak peek of the final film.”
Twilight Saga fans can now pre-order the exclusive, Limited Collector’s Edition DVD or Blu-ray, “The Twilight Saga: Breaking Dawn – Part I,” and purchase an assortment of new merchandise inspired by the films at Target.com/Twilight. At the site, guests will also find a list of participating store locations for the in-store event on Friday, Feb. 10.